Who we areConnecting French savoir-faire with Southeast Asian markets.
Sinfrex is a B2B trading company connecting selected French and European products with buyers across Southeast Asia, while bringing authentic heritage products from Indonesia to European markets.
Founded in 2026, we are a family business with the intention to build meaningful connections between Europe and Southeast Asia through trade. With roots in Asia and a base in France, we understand the importance of working across different markets, cultures and business environments.
Our approach is straightforward: Identify quality products, connect the right businesses and build reliable, long-term commercial relationships.
Our activities focus on two trade routes:
1. Bringing selected French products to Asian markets and
2. Introducing authentic Indonesian products to France and Europe
Our Vision
We aim to become a trusted bridge between French products and Southeast Asian markets, and between Southeast Asian producers and European buyers.
We aim to also develop a carefully selected portfolio of products and partners while growing our network across France, Singapore, Indonesia and the wider Southeast Asian region.
Based in France for almost a decade, Stacy brings an international background spanning digital transformation and projects in tech sustainability.
With professional experiences in both European and Asian environments, she founded Sinfrex to create new connections between businesses and products across the two regions.
Her approach combines structured project management with an international perspective and a strong focus on building meaningful B2B relationships.
Stacy Klamm
Co-founder & Managing Director France
Max is a seasoned business advisor and food trading entrepreneur with extensive experience in Indonesian food sourcing, trading and export.
Based between Singapore and Jakarta, he brings deep regional market knowledge, established supplier relationships and international trade expertise, driving the company’s growth and development across Southeast Asia and Europe.
Max Tjoa
Co-founder & CEO